Advertisers

Do you have the guts to go where no marketing team has gone before?

If you ever take two seconds out of your naughty time to glance at the ads on adult sites, you’ll notice that 99% of them are for more adult sites. It’s a world where no one dares to go. Not one single mainstream brand advertisement can be found there. You could be that 1%.

When it comes to buying online ads, the brand rule book tells you to stay as far from adult content as possible. But are you that progressive advertiser who can smell opportunity? Do you see a goldmine for cheap, effective advertising – and a great way to compete with bigger, richer competitors?

Sitevertising

100% dutch traffic

Sitevertising

4 millions+ visitors

Sitevertising

250 millions+ impressions

Sitevertising

“ Advertising on the top-three adult sites would generate more ad impressions than comparable ads on Google, Twitter, and Facebook, but at one-tenth the cost.

Moreover, the ads will outperforme, converting to loyal and high-spending customers. ”

Adult websites as a viable channel for marketing to potential customers.

We know what you’re thinking “But, who’s going to notice a non-adult ad on a adult site?” The simple answer is; everyone! If you were shopping on the H & M website, and in the corner of the screen an ad for cheap holidays popped up, you’d probably think, “holdiday”? Why are those here?” and that notion is precisely why this works. People are going to notice the unexpected, and I think that most of us can safely bet that an ad for anything other than more adult is going to catch some pretty good attention on any all-naked-all-the-time site.

When you start a new marketing campaign, one of your main goals is to maximize ROI. You don’t really like throwing piles of cash at huge traditional media campaigns. You prefer to be smart with your money, which is why you have to come up with creative and unique marketing strategies. It’s an eternal quest to find the perfect ad platform with really high traffic, and deep inventory. Basically, a unicorn…ADULT. Porn is the answer!

More hardcore facts

  • Sitevertising
    Do you realise that adult lovers and porn stars are customers?
  • Sitevertising
    Adult is a multi-million euro industry and makes up 30% of all data transferred across the web.
  • Sitevertising
    The average time spent on a adult site is between 15 and 20 minutes.
  • Sitevertising
    13% of all searches are for erotic content.
  • Sitevertising
    58% of men view pornography once a week or more.
  • Sitevertising
    36% of adult women have looked at pornography at least on time while at work in the past 3 months, 13% have done so more than once.

Guess what?

Adult advertising will always remain off limits for a large percentage of the brand universe (think anything having to do with kids, specifically targeting religious audiences, etc.).

But at the same time, there are likely a large number of brands for which advertising alongside adult content would be a decision the economic and customer acquisition benefits of which would outweigh its potential reputational risks.